Backed appoints Erwan Mismaque as COO

We are delighted to announce that we have appointed Erwan Mismaque as Chief Operating Officer to continue our rapid growth and become the primary framework for real-world assets on-chain.

As our remote team rapidly expands across multiple disciplines, the need for someone with Erwan's specific skills, experience, and insider knowledge of Backed's operations becomes more important than ever in keeping things running as efficiently as possible.

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"We expect a surge in demand for Backed products in 2023. Tokenized real-world assets have been a key industry talking point for some time and with recent events in crypto we have seen a flight to safety in transparently collateralized assets", says Adam Levi. "Erwan's appointment will help the team work well together and guarantee that we capitalize on this opportunity."

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Erwan has been our VP of Business Development since November 2021. He has a deep understanding of financial markets acquired during ten years of sales and trading roles at investment banks and brokerage firms. Additionally, he has a wealth of knowledge and experience from working in the crypto industry since 2019.

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In his role within business development, Erwan has successfully developed industry awareness for Backed. He identified and built relationships and partnerships with both CeFi companies and DeFi teams, as well as service providers such as banks and payment providers, developing our product distribution strategy in the process.

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Erwan says, "I'm excited to take on the challenge of being COO. I have great faith in the team and the product and am committed to ensuring they reach their full potential in unison and as fast as possible."

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About Backed

‍Backed is a Swiss start-up bridging real-world assets on-chain. We issue on-chain tokens that track the value of real-world assets, such as stocks or ETFs. Tokens are freely transferable across wallets, are fully collateralized by the underlying asset, and are issued in compliance with the Swiss DLT act.

Learn more about Backed at backed.fi and by following us on LinkedIn and Twitter.

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